1 min read

What is BIMI

What is BIMI

Brand Indicators for Message Identification (BIMI) is an email standard that lets you add a brand logo to authenticated messages sent from your domain. Email clients that support BIMI display your brand logo next to your messages in the inbox. With BIMI, brand logos and logo ownership are verified with Verified Mark Certificates (VMC), so recipients can be sure logos displayed in their inbox are legitimate.

With BIMI, your brand logo appears in the recipient’s inbox as an icon, next to messages from your organization. The icon can also be displayed inside the messages. The recipient email client determines where the icon appears for messages sent with BIMI.

BIMI is an emerging standard and is still in development. Get the latest BIMI requirements and news from the BIMI working group.

How it works

When you use BIMI to send mail, you get:

  • Authentication for messages sent from your domain. BIMI requires messages to be authenticated by DMARC, which prevents hackers and other attackers from spoofing your organization and domain. Learn more about DMARC.

  • Brand recognition. Email clients that support BIMI display your brand logo next to messages from your organization.

  • Recipient confidence and trust. Recipients can be confident that messages that appear to be from your organization are legitimate because they’re authenticated with DMARC.
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